Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 53

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 213

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 648

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Area::getOrCreate() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 63

Strict Standards: Non-static method Area::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 153

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 67

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 435

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::controller() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 197

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 28

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 222

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/block.php on line 557

Imagine having the power to send your customers precisely the right message at precisely the right moment, when they are most likely to act.

We aren't talking about clairvoyance, we're talking about trigger based mailings.

The next multi-channel evolution for direct mail will involve the continued development of trigger-generated campaigns, which consist of offers and response mechanisms specifically tied to consumer life cycle events or expressed needs.

Tests have shown that highly personalized trigger mailings can produce upwards of 5–15% response rates compared to the traditional direct mail channel, where 1–3% is considered a good return.

Triggers fall into four categories: external (something happening in the industry); customer lifecycle (marriage, divorce, retirement); behavioral (customer purchase or service dropped) and communication (inquiry about a product or service). Each represents a specific moment when the customer is both interested and engaged.

Here are some examples of triggers:

• Moving day
• New baby
• Home loan
• Exceeds balance
• Retirement
• New business

Timing and relevancy are the foundation on which successful direct marketing programs are built.

The principle of first in with the right solution wins… market with one-to-two day cycle times between mailings, not the typical 15-to-30 days.

So act fast! For your next campaign, ramp up your client's returns with a trigger based mailing in your area, with precisely the right message at precisely the right time, in a format that will stand out and get noticed, and most important, get acted upon! 

 


Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128