Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 53

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 213

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 648

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Area::getOrCreate() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 63

Strict Standards: Non-static method Area::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 153

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 67

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 435

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::controller() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 197

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 28

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 222

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/block.php on line 557

How not to be a direct marketing bore.

We've all been there. Cornered by a bore at a cocktail party who incessantly talks about herself or the know-it-all who one-ups you at every turn. The standard response is to look for any excuse to break away, and fast, because this conversation is going nowhere!

The problem? The conversation is not relevant to you, the listener.

Believe it or not, the same rules of starting a conversation in person apply to starting a conversation via direct marketing.

The first thing you can do to improve your conversational skills is to listen to what others are saying before speaking. Not only will you have ideas about what to talk about, but listening gives you the opportunity to respond to what others have said.

Marketing translation: make sure you understand your audience and use a message that is relevant to them.

It's also a good idea to put yourself in the other person's shoes and try to see things from their perspective. If you can empathize with them, you have a common bond, which is always helpful when trying to talk with people.

Marketing translation: do your research and find their pain points, and speak to these not just with a little empathy and understanding but with a viable solution to their problem.

The simplest way to be a great conversationalist and secure your place on next year's invitation list? Show a genuine interest in the other person and ask important questions.

Marketing translation: ask a provocative question. The best provocative question pinpoints a problem or a symptom of a problem, big or small, that the other person has. It can even be a problem people have when dealing with your competitors. Use a pURL and landing page to pose questions and elicit responses.

One sure fire way to make the other person feel comfortable is to find common ground.

Marketing translation: create a universal level-setting statement that gets the other person nodding in agreement and then hit them with your point of difference as a comparison.

Follow these simple rules of engagement, and your direct marketing campaign will not only be relevant to the recipient, your campaign will refreshing and memorable, and the life of the party! 


Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128