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You have heard the old saying, “The more you do of what you are doing, the more you will get of what you’ve got.”

Your goal should be to make the current year the most productive and highest paid year so far, until the next year comes along. To achieve this goal, you are going to have to do something’s differently from what you are doing today.

There are only four ways that you can change your life and your business. Here they are:

1. You can do more of certain things. What are the things that you should do more of? Obviously you should do more of the things that are working the very best for you already.

You should use more of the marketing and sales methods that are getting you face to face with the best customers, the ones that buy the most readily and who most appreciate the special features and benefits of your products and services.

2. You can do less of other things. Many people fall into a comfort zone of doing things that are not working particularly well, but because they are comfortable doing them, they continue doing them nonetheless.

You only have so many minutes and hours each day. If you spend your time doing things of low value, that time is no longer available to you to do things of higher value. You must be continually thinking about the value of your time, every minute of every day. You should do less and less of those things that are giving you few results, so that you have more time to do more of those things that are giving you better results.

3. You can start something brand new. In a time of turbulence and rapid change, with customers, markets, prices, demand and competition changing every day, you must be continually open to the need to start doing something that you have never done before.

Jack Welch once said, “Our greatest competitive advantage is our ability to learn and apply new ideas before our competition.”

4. You can stop certain things altogether. Use a zero based thinking question everyday and apply it to every sales and business activity. “Is there anything in my life that, knowing what I now know; I would not start up again today, if I had to do it over?”

Look over all of your business activities and be willing to discontinue or eliminate any activity that you would not start up again today if you had to do it over again with your current state of knowledge and experience.

Many people are lemmings. They will continue running in the same direction, doing the same things, getting fewer and fewer results, until they go over the financial cliff.


This is going to be a wonderful year for people who make it a wonderful year. Throughout your day you should continually ask the questions, “Is there anything in my life that I should do more of, less of, start or stop?”

These questions will keep you on track and will help to guarantee that you become one of the highest paid people in your industry.

Please keep talking up the Transformailer and all of its cross media applications. This will help make this the best year yet. Call me with any questions or for ideas that work.

Be strong, keep selling!


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