Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 53

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 213

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 648

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Area::getOrCreate() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 63

Strict Standards: Non-static method Area::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 153

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/area.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Cache::get() should not be called statically in /home/admin1/public_html/concrete/models/block.php on line 67

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/area.php on line 435

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 212

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsProxy::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 218

Strict Standards: Non-static method PermissionsCache::exists() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 69

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 15

Strict Standards: Non-static method PermissionsCache::getObject() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 70

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically in /home/admin1/public_html/concrete/models/permissions.php on line 45

Strict Standards: Non-static method PermissionsCache::add() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 221

Strict Standards: Non-static method PermissionsCache::getIdentifier() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/permissions.php on line 52

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::controller() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 197

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 28

Strict Standards: Non-static method Loader::helper() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/controller.php on line 47

Strict Standards: Non-static method Object::camelcase() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/loader.php on line 259

Strict Standards: Non-static method Cache::get() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 222

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 117

Strict Standards: Non-static method Cache::getLibrary() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 121

Strict Standards: Non-static method Cache::key() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/cache.php on line 137

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/block.php on line 557

Reaching out and touching someone is not so easy in the digital age. Audiences are fragmented and so is the media. Marketers are dealing with tighter budgets too.

In the old days, we knew our customers by their first names. Business was conducted face-to-face.

Today, marketers have to work harder to connect with customers. One way to connect is through multichannel marketing. Here are some new tools to help you connect with your direct marketing campaigns:

Refer-a-Friend
Word of mouth is still one of the best ways to obtain new customers. Make sure you incorporate a "refer a friend" option in your communications so that prospects can direct their friends to your marketing message/offer.

Opt-In
Opt-in marketing has become the only acceptable way to market through the Internet, mobile or social channels. Make sure you have an exclusive offer of value to entice prospects to opt-in.

Personalize It
Marketers who use the receiver's history to create personalized communications see significant lifts in response. Make sure you use personalized URLs in marketing communications to allow individualized tracking of what specific customers do after receiving your message.

QR Codes
QR codes, which allow smartphone users to snap a picture and immediately launch content related to that symbol, offer a great way to take a customer directly from an ad or direct mail piece into interacting with your product and brand. If you use them, include a backup SMS number as not all customers will respond to a QR code.

Online and offline communications work well together. When you need to drive online traffic, an integrated approach is hard to beat. 

 


Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

Strict Standards: Non-static method Loader::element() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/libraries/block_view.php on line 57

Strict Standards: Non-static method Loader::db() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/collection.php on line 415

Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128