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QR Codes are a very effective cross media tool available all smart phone users (e.g. iPhone, Droid or Blackberry). It is a known fact that most people are never separated from their mobile phone. QR Codes move your customers from print to the Web where you can gather consumer data, make coupons available for immediate use, advertise variable offers or provide specialized information, show product videos and employ many other unique marketing strategies.

One caveat, though, is mobile phones require mobile websites. Don’t even think about trying to view a PC web site on a mobile device. It’s not something you want to put potential clients through…it’s painful! Try it and see for yourself.

If you are like me, a non-techie, developing a mobile-optimized version of a website is not an easy task. It’s not impossible though. Here are some ideas that may help you do it:

You could hire a web developer. It may cost anywhere from $500 to $1,000 depending on your project’s particulars. Make sure your potential candidate is fully vetted before starting a project with someone from this source.

Feeling a little brave? You could always DIY (do-it-yourself). Adobe Dreamweaver has a special code to automatically direct visitors from the PC site to the mobile site. If you’re not quite that skilled, consider the automation tools GoDaddy offers. They have a non-technical website builder tool that includes mobile site design. It’s a simple interface that does not require writing any code — there’s a monthly fee attached, but may be well worth the investment.

QR Codes are becoming a staple of cross-media marketing driving people from print to the Web, so make sure you are participating in this exciting opportunity. We can help you develop a successful marketing campaign in which the QR Code increases response rates and makes it easy for people to respond while their interest is peaked.


Strict Standards: Non-static method View::getInstance() should not be called statically, assuming $this from incompatible context in /home/admin1/public_html/concrete/models/page.php on line 128

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