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Rock fans and those of us who are old enough to remember the Who's Next album surely remember the song "Going Mobile," about a hippie gypsy living on the road.

What most of us don't know is that Pete Townshend used an envelope follower to modulate the spectrum of his guitar on "Going Mobile," giving it a distinctive squawking sound that degenerates into a bubbling noise at the end of the song.

Today, going mobile has new meaning as more and more consumers are able to access the Web from mobile devices.

Upwards of 85.5 million consumers will use their mobile devices to access the Web this year alone. They use their mobile device to compare prices, look for coupons, to find a store, and check their email. A recent report by eMarketer estimates that half of all mobile users will be Web-enabled by 2013.

With millions of consumers accessing the mobile Web, how can you make sure your Web site is has it's own distinctive squawk?

Provide consumers with small bits of digestible information like coupons or contact information, in the form of a Quick Response (QR) code.

QR codes are images that compact data into graphic form. A smart-phone equipped with reader software scans the image of the QR Code, opening the phone’s browser and redirecting to a URL, text message or phone number.

One key issue that you must keep in mind when using QR Codes is that the number of smart-phones in use is huge, but the number of people that are actively engaging in reading QR codes has not reached maturity in the US. It is still in the early adopter stage.

QR codes can boost the response of direct marketing campaigns if properly targeted, and are easy and quick to use. All a prospect has to do is point and scan, and they have your message!


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