InteliMailer™ powered by AccuLink offers you the ability to sell complete cross media marketing campaigns featuring full color personalized letter packages, pURLS, custom landing pages, QR codes and mobile messaging.
"Acculink helped us do something I never thought we could do -- mail a timely personalized thank you letter at an affordable price for a political campaign. But the good things coming from Acculink didn't stop there. The unique InteliMailer™ format they developed was not just a thank you, but included a mini-poster for our political campaigns. This gave us a great reason to ask for second donation. No other political campaign is doing what Acculink and we are. This one piece has significantly changed our mailing strategy and netted our clients hundreds of thousands of dollars."
Until now, creating full color, personalized direct mail letter packages and cross media campaigns has been time-consuming and expensive. Only large companies with big budgets could afford it.
But now with the InteliMailer you can offer complete, hard hitting letter packages supported by pURLs, QR codes, landing pages, even mobile messaging in quantities (from 300 up to 30,000), for any size customer without any extra work – for only a few cents more than a one dimensional postcard.
Even in tough economic times, direct response cross media marketing is king.
Direct Mail tied to multichannel media consistently outperforms all other marketing media and provides the best results for generating new leads, increasing cross-sell and up-sell program results, generating more and higher donations than any other media,
When it comes to small businesses, The InteliMailer levels the playing field with marketing giants in terms of proven results and ROI. That’s why even in the current economic environment, according to a recent study According to marketing firm Epsilon Targeting’s latest Consumer Channel Preference Study of nearly 5,000 North American consumers, 50% of U.S. consumers prefer direct mail to email. The study, entitled “Direct Mail Remains Consumers' Preferred Choice for Marketing Messages,” finds that direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands, with six out of 10 Americans say they “enjoy getting postal mail from brands about new products.”
The research shows that "despite direct mail's reputation for being "old school" or expensive, it is the top choice of U.S. consumers for the receipt of brand communications in almost every category, ranging from health to household products, to household services, insurance and financial services, including credit card offers," Also of note, "the preference for direct mail also extends to the 18-34 year old demographic."
Multi-Channel Communications Measurement and Benchmarking from InfoTrends, marketers reported an lift in response rates of 35% when using multi-channel campaigns (combined print, e-mail, and Web landing pages) over single channel print-only campaigns. In addition, marketers reported increased lift in response rates of nearly 50% when using highly personalized and relevant multi-channel campaigns over static print-only campaigns.