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InteliMailer™ powered by AccuLink® :: Ed's Tips
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Ed's Tips : Blog & News

Direct Mail – Here Today - Gone Tomorrow?

I don’t know about you, but I found 2012 to be a year of great experimentation regarding how we communicate with our marketplace. Growing ou…

Categories: Direct Mail | Tags: None

March 15, 2013  |   Share:

5 Key Ways to Get Your Direct Mail Piece Noticed and Earn More Business

The average consumer may receive dozens of email and text messages per day, but only get a few letters in the mail. This means that postal m…

Categories: Direct Mail | Tags: None

June 27, 2012  |   Share:

Know Your Audience [by Elise Hacking Carr]

article from www.printprofessionalmag.com Industries across the board have built quite a collection of buzzwords over the last few years.…

Categories: None | Tags: Marketing, Buzzwords, Audience

May 31, 2012  |   Share:

AccuLink launches new InteliMailer website, video, & storefront self-promotion ordering site

Greenville, NC. – Acculink Launches New InteliMailer Website, Video, and Storefront Self-promotion Ordering Site. These tools are the produc…

Categories: None | Tags: Intelimailer

February 8, 2012  |   Share:

Cross Media marketing for the Little Guy

Any business owner knows about economies of scale – the increase in efficiency of production that occurs as the number of goods being produc…

Categories: None | Tags: Cross Media Marketing, Personalized, Direct Mail

January 11, 2012  |   Share:

How to make QR Codes work for you

QR Codes are a very effective cross media tool available all smart phone users (e.g. iPhone, Droid or Blackberry). It is a known fact that m…

Categories: None | Tags: Qr Codes, Mobile Sites

January 11, 2012  |   Share:

Are you Mobile Friendly?

A number of my client inquiries lately have been about using QR Codes. It seems many of you want to use QR codes and point them to existing …

Categories: None | Tags: Qr Codes, Mobile Marketing, Purls, Qr Codes

January 11, 2012  |   Share:

IF YOU HAVEN’T NOTICED QR CODES ARE HOT

I get a lot of questions about QR Codes (2D Barcodes). This article may help you see the value in applying QR Codes in your cross media camp…

Categories: None | Tags: Qr Codes, Mobile Marketing, B2b

January 11, 2012  |   Share:

Reap What You Sew

You have heard the old saying, “The more you do of what you are doing, the more you will get of what you’ve got.” Your goal should be to …

Categories: None | Tags: Goals, Life, Business

January 11, 2012  |   Share:

Beware the Gatekeeper

I get lots of calls regarding direct mail regarding B to B campaigns — specifically, questions about how to succeed in this arena. B to B di…

Categories: None | Tags: Btob, Business, Gatekeeper

January 11, 2012  |   Share:

Direct Mail Return on Investment Calculator

Today, I thought that rather than provide a tip, I would provide a tool that I have found very useful in selling direct mail campaigns. This…

Categories: None | Tags: Roi

January 11, 2012  |   Share:

Selling InteliMailers™ and Cross Media Marketing Applications? STOP!

There is a significant and growing body of evidence showing that cross media marketing campaigns coupled with InteliMailers can be much more…

Categories: None | Tags: Cross Media, Direct Mail

January 11, 2012  |   Share:

The Envelope Please!

Just as at the Academy Awards, direct mail envelopes need to create anticipation of what’s inside. Research shows that with direct mail, …

Categories: None | Tags: Direct Mail, Envelope

January 11, 2012  |   Share:

"Open Sesame"

How to create direct marketing campaigns that beg to be opened How many times have you picked up a piece of mail, only to toss it before …

Categories: None | Tags: Direct Marketing

January 11, 2012  |   Share:

How high can you go?

Measuring lift in direct marketing campaigns While most marketers know personalization can increase response rates, it's difficult to pro…

Categories: None | Tags: Vdp, Variable Data, Marketing Campaign

January 11, 2012  |   Share:

The art of starting a conversation

How not to be a direct marketing bore. We've all been there. Cornered by a bore at a cocktail party who incessantly talks about herself o…

Categories: None | Tags: Marketing Bore, Boring, Blahblahblah

January 11, 2012  |   Share:

Have I got a deal for you! Trust me...

Why consumers are wary and what marketers can do about it Unless global warming hits us with a vengeance, even the most "talented" market…

Categories: None | Tags: Trust, Consumer

January 11, 2012  |   Share:

Knit One, pURL Two

This sweater, my darling,’s for you While we may not be old enough to recognize a Glen Miller song (or even know who he is) when we hear …

Categories: None | Tags: Purl, Web Campaign

January 11, 2012  |   Share:

Are you in or out?

According to legal experts, one of the greatest mobile marketing challenges is its permission-based nature. While other forms of direct m…

Categories: None | Tags: Mobile Marketing, Text Messages, Opt In

January 11, 2012  |   Share:

Post Card and Self-Mailer Results Getting You Down?

PS: Letters are the Secret to Boosting Response Rates When it comes to sending out post cards and self-mailers you might want to think tw…

Categories: None | Tags: Letter Packages, Post Card, Direct Mail

January 11, 2012  |   Share:

Give Me Five!

According to HP Software, while most consumers convert on the first touch, they may require as many as five touches before converting. It…

Categories: None | Tags: Lead Nurturing, Prospects, Conversion, Qualified Lead

January 11, 2012  |   Share:

You Say Tomato, I Say Tomahto, Let's Call The Whole Thing Off

Relevance: the true meaning of personalization As marketers, we often promote the features of our product or service, without thinking fi…

Categories: None | Tags: Personalization, One To One

January 10, 2012  |   Share:

PRC Denies Postal Service Exigent Rate Request

The Postal Regulatory Commission today issued Order Number 547 in Docket R2010-4 denying a Postal Service request for an average 5.6 percent…

Categories: None | Tags: Postal Regulatory Commission

January 10, 2012  |   Share:

Going Mobile

Rock fans and those of us who are old enough to remember the Who's Next album surely remember the song "Going Mobile," about a hippie gypsy …

Categories: None | Tags: Who, Qr Codes

January 10, 2012  |   Share:

Trigger Based Mailings- The Crystal Ball of Direct Marketing

Imagine having the power to send your customers precisely the right message at precisely the right moment, when they are most likely to act.…

Categories: None | Tags: Trigger, Direct Mail

January 10, 2012  |   Share:

Young Adults Prefer to Receive Marketing Offers via Direct Mail

When planning your next campaign to Gen X'ers and Gen Y'ers, you might want to consider this: while this group lives in a digital universe, …

Categories: None | Tags: Young Adults

January 10, 2012  |   Share:

Making Customer Connections in a Digital Age

Reaching out and touching someone is not so easy in the digital age. Audiences are fragmented and so is the media. Marketers are dealing wit…

Categories: None | Tags: Refer A Friend, Opt In, Qr Codes

January 10, 2012  |   Share:

Hey! Did you get that email I sent you?

Twenty percent of promotional emails were undelivered, according to a 2009 Global Email Deliverability Benchmark Report by Return Path. S…

Categories: None | Tags: Direct Mail, Email, Blacklist, Isp

January 10, 2012  |   Share:

A Good Time for a Great Offer!

Consumers are scouring their mail more closely for coupons and offers, and that is good news for marketers, a recent study shows. A DM Ne…

Categories: None | Tags: Direct Mail, Marketers

January 10, 2012  |   Share:

Go Local!

The go local phenomenon sweeping the country is not exclusive to farmer's markets, natural food stores and area restaurants. Studies show…

Categories: None | Tags: None

January 10, 2012  |   Share:

Which comes first, the chicken or the egg?

Did you know that direct mail boosts the results of digital marketing and digital marketing boosts the results of direct mail? They work …

Categories: None | Tags: Direct Mail, Digital Marketing

January 10, 2012  |   Share:

Personlized URLs and Quick Response Codes

If you feel like the world of direct response has entered an alternative universe of powerful technologies with funny names like pURLS and Q…

Categories: None | Tags: Purl, Qr Codes

January 10, 2012  |   Share:

Print Solutions 2010 in Baltimore!

I just returned from the Print Solutions 2010 Show in Baltimore where Cross Media Marketing was all the rage! Up and down the aisles peop…

Categories: None | Tags: Cross Media, Marketing, Campaign

January 10, 2012  |   Share:

The 40-40-20 Rule: A Recipe For Direct Marketing Success

The 40-40-20 rule is the single most powerful tool for successful direct marketing campaigns ever. The recipe is so simple; it's like making…

Categories: None | Tags: 40 40 20 Rule, Secret Recipe

January 10, 2012  |   Share:

Repetition Is The Key

The best source of business is your existing customers, and according to the Pareto (80-20) rule, 80% of your business comes from 20% of you…

Categories: None | Tags: Repetition, Mailing

January 10, 2012  |   Share:

Lack of Customers Stunting Growth of Small Businesses

Washington Post February 23, 2010 There may be disagreement and even gridlock in Washington on how to jump start the economy, but regardl…

Categories: None | Tags: Direct Mail, Economy

January 10, 2012  |   Share:

Movers Grow Business

Chances are your clients have already done a lot of cost cutting. Now it's time to shift gears and talk with them about ways to find new bus…

Categories: None | Tags: New Movers, Campaign

January 10, 2012  |   Share:

Letters in Envelopes Will Almost Always Out Pull Postcards

Postcard or Letter Package? While there are other, more critical questions, such as the quality of your customers offer and the list of w…

Categories: None | Tags: Postcards, Direct Mail, Letter Packages, Self Mailer

January 10, 2012  |   Share:

The Force That Drives Business And Sales Success

In our highly competitive world, your clients have to be unique and fill a special niche to be successful in the marketplace. Yet one mistak…

Categories: None | Tags: Business, Sales, Usp, Unique Selling Proposition

January 10, 2012  |   Share:

Your Clients have 2010 Resolutions

Now is the time to plan how to grow your business in the coming year. As you do this remember that your success is tied to the success of yo…

Categories: None | Tags: Sales Revenue, Marketing, Growth

January 10, 2012  |   Share:

Show always beats Tell

Landing pages can be used to educate a potential prospect, capture data, and encourage purchases. A personalized landing page (pURL) display…

Categories: None | Tags: Purl, Landing Pages, Personalized

January 10, 2012  |   Share:

Early sales of the InteliMailer are heavily pointed at New Mover applications

Reasons: + Every business needs new customers + People new to the area are looking for new services and places to buy what they need. + Y…

Categories: None | Tags: Intelimailer, New Movers

January 10, 2012  |   Share:

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