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QR Codes are a very effective cross media tool available all smart phone users (e.g. iPhone, Droid or Blackberry). It is a known fact that most people are never separated from their mobile phone. QR Codes move your customers from print to the Web whe…
Categories: None | Tags: Qr Codes, Mobile Sites
January 11, 2012 |
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A number of my client inquiries lately have been about using QR Codes. It seems many of you want to use QR codes and point them to existing websites. My first question is always, “Is this website mobile friendly? Has the website been optimized for vi…
Categories: None | Tags: Qr Codes, Mobile Marketing, Purls, Qr Codes
January 11, 2012 |
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I get a lot of questions about QR Codes (2D Barcodes). This article may help you see the value in applying QR Codes in your cross media campaigns. Transformailers are an excellent way of presenting content via QR Codes. The article below is from “Mob…
Categories: None | Tags: Qr Codes, Mobile Marketing, B2b
January 11, 2012 |
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Rock fans and those of us who are old enough to remember the Who's Next album surely remember the song "Going Mobile," about a hippie gypsy living on the road. What most of us don't know is that Pete Townshend used an envelope follower to modulate…
Categories: None | Tags: Who, Qr Codes
January 10, 2012 |
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Reaching out and touching someone is not so easy in the digital age. Audiences are fragmented and so is the media. Marketers are dealing with tighter budgets too. In the old days, we knew our customers by their first names. Business was conducted …
Categories: None | Tags: Refer A Friend, Opt In, Qr Codes
January 10, 2012 |
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If you feel like the world of direct response has entered an alternative universe of powerful technologies with funny names like pURLS and QR Codes, you are not alone. Navigating this universe can be challenging. We should not be swayed by the fac…
Categories: None | Tags: Purl, Qr Codes
January 10, 2012 |
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